Birla Cellulose Reveals Cutting-Edge Innovations in Bamboo Modal Fabric

Birla Cellulose pioneers sustainable fashion with Birla EcoSoft, featuring bamboo modal fabric, transforming fashion while prioritizing environmental consciousness. Birla Cellulose, a leading player in the pulp and fiber industry within the Aditya Birla Group, is once again at the forefront of sustainable fashion. Their latest breakthrough, Birla EcoSoft, introduces bamboo viscose fiber to redefine the […]

Modal Fabrics and the Devastating Impacts of Fast Fashion on Forests

Fast fashion’s devastating impact on forests was revealed, with over 200 million trees cut down annually for cellulosic fabrics like modal, contributing to biodiversity loss and climate change. In the fast-paced world of fashion, the demand for cheap and disposable clothing is driving the production and consumption of fast fashion at unprecedented rates. This trend […]