Asia Pacific Rayon (APR) is a leader in sustainable fashion, offering responsibly sourced, biodegradable viscose fabric that revitalizes traditional Indian styles with vibrant hues while upholding ethical forest sourcing standards.

Asia Pacific Rayon is at the forefront of sustainable fashion, with its responsibly sourced viscose fabric setting new standards for eco-conscious apparel. This biodegradable and vibrant material reinvigorates classic styles with bold hues, giving a modern twist to traditional Indian wear while providing incredible versatility. APR’s stringent certifications ensure ethical forest sourcing, exemplifying the fusion of creativity and responsibility within the fashion industry.
India’s rich fashion heritage, known for its intricate patterns and prints, is experiencing a sustainable makeover. The transformation incorporates vibrant block prints, floral motifs, and geometric designs, all brought to life through eco-friendly practices. These captivating patterns are meticulously crafted using natural dyes, environmentally friendly inks, and traditional printing techniques, seamlessly marrying sustainability with style.
Reviving India’s Natural Dyeing Traditions and Viscose Fabric
India’s textile traditions offer a treasure trove of natural dyeing techniques that align perfectly with sustainable principles. Designers are revisiting these time-honored methods to derive vivid colors from natural elements like indigo, turmeric, and madder root. These hues possess a depth and authenticity that give sustainable fashion a unique character and appeal. Eco-printing is a distinct and environmentally responsible method for creating exceptional textiles. It demands patience, expertise, and a profound connection with the natural world, yet the results are truly magnificent.
A new era of sustainable prints is dawning in response to the growing consumer demand for eco-friendly fabrics, with a special emphasis on viscose. Viscose fabric boasts a silky appearance and texture, offering breathability and softness akin to cotton, along with an excellent drape. Its lightweight nature makes it a popular choice for everyday casual wear, while it also finds favor among those seeking both comfort and elegance in formal attire. The fabric’s widespread popularity is attributed to its versatility, affordability, and a multitude of desirable attributes.
One remarkable feature of viscose is its breathability, making it an ideal choice for India’s humid weather conditions. Additionally, it effortlessly absorbs and retains dyes, ensuring long-lasting, vibrant colors—making it the perfect canvas for crafting printed outfits that stand the test of time.
APR: Pioneering Sustainability in Textiles
APR is leading the charge in sustainable textiles with its responsibly sourced and manufactured viscose rayon, contributing to a more environmentally friendly approach to printed fabrics, particularly during the finishing process. Notably, independent testing conducted by the Organic Waste Systems research laboratory has confirmed the biodegradability of APR’s viscose staple fibers (VSF) in both fresh water and soil, resulting in the prestigious OK biodegradability WATER and OK biodegradability SOIL labels awarded by the accredited certification board TUV Austria.
In addition to its commitment to biodegradability, APR has also earned the PEFC Chain of Custody certification, providing credible assurance that the forest-based materials used in their products originate from sustainably managed forests.