Lenzing Group and Kaihara are now focusing on new horizons in their use of tencel fabrics and denim manufacturing.
Lenzing Group, a prominent global producer of wood-based specialty fibers, and Kaihara, the world-renowned Japanese denim manufacturer, are celebrating a remarkable three-decade-long partnership that has now set its sights on new horizons. Leveraging the versatile and sustainable qualities of TENCEL™ branded fibers, their latest collaboration aims to catapult Kaihara’s time-honored craftsmanship onto the international stage as part of its ambitious overseas expansion strategy.
Honoring Craftsmanship through Fiber and Fabric Innovation
Since the introduction of TENCEL™ fibers to the Japanese market in 1994, Kaihara has consistently woven these fibers into their commercial collections. Merging TENCEL™’s exceptional fiber performance and commitment to responsible production, Kaihara has broken new ground in denim fabric manufacturing. Their innovative designs, authentic aesthetics, and diverse functionality have transcended the boundaries of traditional denim manufacturing.
Lenzing and Kaihara are embarking on the next chapter of their groundbreaking partnership. They’re developping new fabrics with TENCEL™ fibers to meet the demands of brand partners and consumers worldwide, tapping into the uncharted realms of shared success.
Industry Leaders Share Their Insights on Tencel Fabrics
Kaihara is an esteemed and enduring partner in our pursuit of advancing denim fabric innovation, embracing sustainable and biodegradable materials like TENCEL™ fibers to venture into traditionally synthetic-dominated application categories, fostering sustainability for their brand customers, and together, we are dedicated to excellence and fostering creativity, providing global brands and consumers with boundless design opportunities through the versatile use of TENCEL™ fibers, as we eagerly advance our partnership into the future of global denim fashion.
Hirofumi Inagaki, Executive Officer and General Manager of the Sales Department at Kaihara, emphasized the growing global demand for sustainable fashion. He highlights the importance of their enduring partnership with Lenzing to advance responsible practices. He also noted their use of water-saving TENCEL™ Modal fiber with Indigo Color technology for luxury segments. They harness TENCEL™ fibers for their sustainability, softness, and performance advantages.
Unleashing the Potential of Tencel Fabrics in Denim
Denim fabrics made with TENCEL™ branded fibers offer versatile design options with an authentic look and feel. They create soft and comfortable textures for the finished product while maintaining benefits like enhanced breathability and color retention. This versatility caters to the diverse needs of global brands and consumers, who seek variety in aesthetics, performance, and functionality. TENCEL™ branded fibers also supports mills and brands to their meet sustainability goals.
The Future of Premium Denim Fashion
Lenzing and Kaihara are set to unveil a specially curated capsule collection of seven new denim fabrics. They show the possibilities of TENCEL™ Lyocell and Modal fibers in high-quality denim applications. These fabrics will incorporate Jeanologia’s finishing technology, and they symbolize a visionary approach to denim production. This collection will take center stage at the Lenzing booth during Kingpins Hong Kong on November 6-7, 2023.
