Lenzing Group is increasing its production of eco-friendly viscose fabric in the Asia-Pacific region.
Lenzing Group is set to ramp up its production of responsible viscose fibers for its textile brands. Specifically, LENZING™ ECOVERO™ and nonwoven VEOCEL™, in the Asia-Pacific region. These EU Ecolabel-certified viscose fibers are manufactured at Lenzing’s Purwakarta facility in Indonesia. Undergoing a remarkable transformation, it results in reduced sulfur emissions, an annual CO2 footprint, and wastewater output. This expansion aligns with Lenzing’s commitment to meet the demand for eco-conscious textiles and nonwoven products.
Elevating Sustainability in Viscose Fabric Production
Stephan Sielaff, CEO of the Lenzing Group, emphasized the shift towards a circular textile business model. He expressed enthusiasm for the EU Ecolabel certification and noted the increasing demand for eco-friendly specialty fibers in Asia.
The strategically located Purwakarta site plays a pivotal role in serving environmentally-conscious Asian consumers. It allows for efficient transportation of responsible viscose fibers within the region. In addition, it reduces the overall carbon footprint of the textile supply chain.
LENZING ECOVERO-branded viscose fibers achieve up to a 50% reduction in fossil energy usage. They have found applications in various fashion products. These include tops, dresses, t-shirts, and loungewear, favored by global fashion leaders like M&S, H&M, and Levi’s.
LENZING ECOVERO Black Specialty Fibers and Carbon-Neutral Initiatives
Lenzing is innovatively introducing LENZING ECOVERO Black specialty fibers, slated for production at the Purwakarta site by the end of 2023. These fibers will significantly reduce water and energy usage in fabric dyeing through a spun-dyeing process with a lower carbon footprint.
In line with Lenzing’s ambitious environmental goals of reducing CO2 emissions per ton of product by 50% by 2030 and achieving CO2-neutral production by 2050, the transformed production site has already made substantial progress by reducing approximately 130,000 tons of CO2 emissions annually.
The shift from fossil fuel-based energy to geothermal-based energy at the site has contributed to this milestone, marking a significant step toward a more sustainable future.