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G-Star Starts A New Initiative to Fight Ocean Plastic

Rivet
G-Star is taking on plastic waste. After releasing the G-Star Raw for the Oceans collection in 2014, which uses recycled plastic in jeans, the collection is now undertaking a new project combating plastic microfibers in clothes.
G-Star Starts A New Initiative to Fight Ocean Plastic

G-Star is taking on plastic waste. After releasing the G-Star Raw for the Oceans collection in 2014, which uses recycled plastic in jeans, the collection is now undertaking a new project combating plastic microfibers in clothes.

G-Star is collaborating with the Plastic Soup Foundation, an organization that works to prevent plastic from entering the oceans. The companies wrote in a release that in 2025, there wil ...

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Rivet
Contributor at Le Souk
From fast fashion to premium, Rivet reports on the newest innovations, designers and retail concepts affecting the global denim market. The homepage for the denim industry. www.rivetandjeans.com

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