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Fast Fashion Decoded: What Makes Zara Different?

SJO
“You cannot ‘incrementalize yourself’ into what’s happening in the industry today. It isn’t operational improvement; it’s a new business model.”
Fast Fashion Decoded: What Makes Zara Different?

“You cannot ‘incrementalize yourself’ into what’s happening in the industry today. It isn’t operational improvement; it’s a new business model.”

That was the message delivered by Chainge Capital chairman John Thorbeck to a packed crowd of retail executives at last week’s Sourcing Journal 2015 Summit in New York.


The “it” Thorbeck refers to is the process by which fast fashion pioneer Zara achieves more full-priced sales, lower inventory and significantly improved cash flow than any other company i ...

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Meet The Author

SJO
Contributor at Le Souk
With more than 55,000 readers, Sourcing Journal is the premiere trade publication for apparel and textile executives focused on sourcing and manufacturing. Sourcing Journal knows that intelligent business decisions are based on strategic, time-sensitive information. With continuous updates on global market conditions, breaking news stories, top-tier investigative journalism and industry white papers, we make sense of an increasingly complex sourcing landscape.

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