Home> Magazine > Tips of the Trade > 4 Ways We Connect You With Premium Buyers
Tips of the Trade

4 Ways We Connect You With Premium Buyers

Vanessa Zdesar
Le Souk creates curated newsletters that are sent out to our audience of qualified designers, based on their specified interests and textile needs. These newsletters benefit both buyers and suppliers: buyers are kept up-to-date with the latest materials, news and trends, while suppliers and their materials are highlighted and promoted.
4 Ways We Connect You With Premium Buyers
The textiles industry is a fickle, ever-changing environment. Every day, endless information is published online -- via various platforms -- about the latest fashion trends, upcoming trade shows, and industry news. It can be hard for designers to keep up, especially those starting out their first collection.  

That's why Le Souk creates curated newsletters that are sent out to our audience of qualified designers, based on their specified interests and textile needs. These newsletters benefit both buyers and suppliers: buyers are kept up-to-date with the latest materials, news and trends, while suppliers and their materials are highlighted and promoted. A supplier's feature in a given newsletter results in a 50-70% increase in buyer engagement, which includes showroom visits, swatch orders and material inquiries. Best of all, since designers are mobile and nature and always on the move, they are able to view these newsletters on their smartphones while in between client meetings or on their morning commute. Below are the categorized weekly newsletters sent out by Le Souk, as well as their inherent benefits to you and the designers viewing them. 

The Week in Fashion + Accessories 



The world of apparel and accessories is constantly moving and buzzing, with updates about events, trends and news published nearly every hour. Surely, you are keeping up with the demands of the market by tirelessly updating your collections according to the latest trends. But how do you inform designers of this, especially with so many competitors out there; how do you break through the noise?

Through our marketing efforts, we have developed a curated weekly email newsletter for those buyers that have expressed interest in learning more about textiles and news as they relate to the Fashion and Accessories industries. This newsletter includes unique new materials available through you on Le Souk, as well as the latest trends and noteworthy news relevant within the markets. Each week, we also highlight (and thus promote) two featured suppliers by including photos and a brief bio of the mill or tannery to increase engagement. 10,000+ interested, qualified buyers are exposed to these newsletters weekly. 

The Week in Interiors



The fast-growing industry of interior designers and decorators is always looking for inspiration and new ideas and textiles to work with. 8,000+ designers who have expressed interest in learning more about interior textiles, trends, and noteworthy news receive our weekly Interiors newsletter. This newsletter includes unique new materials available through you on Le Souk, as well as the latest trends, events, and news related to the market. 

New machinery and technology has allowed for interior textiles to go far beyond ordinary leathers and synthetic fabrics for upholstery. Because Le Souk has such unique suppliers to showcase, this weekly newsletter is a way to introduce interior designers to innovative creators and their materials, like exotic leathers, textured wall coverings, and mohair tweed fabrics, among others. Each week, the newsletter features two unique suppliers, highlighting their latest collections. 

The Week in Bespoke Tailoring



The menswear industry has grown tremendously within the last decade. As more men look to fashion as a form of self-expression, many are going the extra mile and getting their clothing tailored to fit their personal style. What's more, many are opting for bespoke suits and pieces, custom made to fit their distinct tastes.

The weekly Tailoring newsletter is received by 5,000+ tailors and custom clothiers interested in learning about the latest news and materials within the industry. It highlights two Le Souk suppliers, with a brief bio and photos, that provide the latest trends in suiting, shirting, tailoring and bespoke clothing. The newsletter features new innovative textiles as well as industry events, tips, and news. 

The Week in Fabric 



The fast-paced textiles industry is difficult enough to keep up with, as trends continuously evolve and events pop up all over the globe. With our general weekly newsletter, 20,000+ interested designers spanning all industries -- from fashion to interiors to bespoke clothing -- are kept up-to-date with the latest material, news and trends. The newsletter is aimed to be an inspiration of sorts, aside from highlighting two featured suppliers and showcasing innovative materials. 

The weekly newsletter also covers information about upcoming tradeshows and includes profiles of designers using the Le Souk platform (in the form of a Q&A article). The goal of the newsletter, among everything else, is to establish Le Souk and its network of mills and tanneries as thought leaders and innovators within their respective industries. Thus, we are always featuring news, trends and the latest materials as they happen. 

To ensure our designers are always kept up-to-date with the newest trends and materials, please send any relevant photos, company content and material updates to vanessa@lesouk.co. 

Meet The Author

Vanessa Zdesar
Contributor at Le Souk

Join the discussion

Menswear: Small Details Speak Volumes
Details are important, plain and simple. In a world where so many creatives are competing for the co...
4 Ways We Connect You With Premium Buyer...
Le Souk creates curated newsletters that are sent out to our audience of qualified designers, based ...
The Only Trade Show Follow Up Tool You’l...
With trade show season fast-approaching, we know what you are undoubtedly dreading most -- transport...
Italian Mills Amp Up for Milano Unica Ne...
Milano Unica is coming to New York for the second time. From January 24th-26th, Manhattan's Javits C...
Commentary & Critique – Cultural Appropr...
Cultural appropriation for design inspiration is the norm in the fashion industry. As young designer...
Uri Minkoff on Men’s Style in the Digita...
The Internet Age has brought faster delivery and wider product selection to consumers, but it has do...